Saturday, December 05, 2009

BingのiPhoneアプリ?

cnet byond binary:Bing's iPhone plans (and more)
by Ina Fried

MicrosoftはみんながWindows Mobile搭載の携帯電話を買うことより,
もっと現実を見ているようだ.
そして,Bingを彼らの携帯で使って欲しいことから,
他のデバイスで動作するソフトが必要なことも知っている.
「みんながそのデバイスの人気が広まっていることを知っています」
Microsoft統括グループ,プログラムマネジャのDavid Raissipou.先日のBingイベントをdでこう答えた,
「我々は既に取り組んでいる」

SAN FRANCISCO--Although Microsoft would rather everyone ran out and bought a Windows Mobile phone, the software maker is aware of reality. And, since it wants people to use Bing on their phones, it knows it needs to have software that works on other devices.
"Everyone understands the popularity and the pervasiveness of the platform," said Microsoft principal group program manager David Raissipour, following a Bing event Wednesday. "We are actively working on it."

RaissipourはMicrosoftがモバイルBingアプリに取り組んでいる事を認めた.
アプリはマップ機能だけではなく,多くの機能を含んでいる.
しかし,彼は全ての機能や,リリース時期については言及を避けた.
個人的には,水曜に発表されたMicrosoftの素晴らしいマップ機能が携帯電話に乗ると確信している.
Raissipourはこのようなマップ機能にはリッチなプラットフォームが必要だが,
必要があれば,Silverlight無しでも使えると思う.
さて,iPhoneではどうか?
「それは十分あり得る.リッチなプラットフォームだからだ」
Microsoftは既にWindows Mobile, BlackBerry, Varizon専用機などに多くのアプリを提供している.
また同社はAndroid,特にgoogleブランドでないもの,で同様のことをしようと調査している.
今でも,モバイル用サイトm.bing.comがある,

Raissipour confirmed Microsoft is working on a mobile Bing application that will combine a number of features--more than just mapping and search. However, he declined to say what all of those features are or when the software will be ready.
I probed as to whether some of the cool mapping technology Microsoft showed on Wednesday might make it onto phones. Raissipour said such mapping requires a rich platform, but could potentially be done without Silverlight, if necessary. So, what about the iPhone?
"It's certainly possible," Raissipour said. "That's a rich platform."
Microsoft already has native mobile applications for many Windows Mobile phones, BlackBerry devices, and a number of Verizon feature phones. The company is also exploring what it might be able to do on Android, particularly on non-Google branded Android devices. In the meantime, the company has its mobile m.bing.com Web site.

また,検索エンジニアチーフのSatya NadellaにBingについて聞くことができた.
特に,どれくらいの人々がBingを使っているのかを知りたかった.
ただMSNツールバーをインストールするだけではなくだ.
Bing以前のLive Searchはほとんどの人がlive.comページを使っていなかった.
「まだ数パーセントです」
とNadellaは言った.
しかし順調にBingユーザーが増えており,これはBingの目標のキーともなる.

I also had a chance to catch up with overall search engineering chief Satya Nadella to ask some overall Bing questions.
In particular, I wanted to see just how many people are actively choosing to go to Bing.com, as opposed to just searching via MSN or a browser tool bar. With Bing's predecessor, Live Search, very few people actually went to the Live.com page.
"It's still a small percentage," Nadella said, but noted that it has succeeded in getting a fan base, which was a key early goal of the product.

Microsoftが検索結果に含めるデータの話となると,
NadellaはMicrosoftはコンテンツに使用料を払っておらず,逆にその情報に対しての受け取りもない.
Microsoftへの収入は,より使いやすいコンテンツプロバイダを検索結果に表示することだ.
「構造化データのSEOのようなものです」
新しいマップ機能については,ぜひ自分の目で確かめていただきたい.
加えて,私がMicrosoftのBlaise Aguera y Arcasとの対談したビデオを置いておく.
彼は新機能について一通り話してくれた.

When it comes to the data that Microsoft is including at the top of some search results, in general, Nadella said Microsoft is not paying for the content, nor are companies paying to get their information included.
The benefit to Microsoft is that it displays more useful results while content providers get a link high up in the results page. "It's kind of like SEO [Search Engine Optimization] for structured data," Nadella said. As for those new mapping abilities, I encourage you to check them out for yourself and read . In addition, though, here's a video I did with Microsoft's Blaise Aguera y Arcas, where he walks through the new features.

No comments: